Video is powerful for your business. When you tap into the power of videos, you tap into a powerhouse of connection with your customers. They can see you, hear you, and relate to you through videos. This makes videos one of the most powerful media on the planet.
We are programmed to watch video. Think about this, we have been programmed to watch videos. Since we were children, TV has been around. We find great comfort in watching videos. It is today’s digital storybook. If you can tell a good story (a true one at least), you can connect with lots of new customers.
Videos help you build authority. They are the quickest way to building trust with potential customers if they are done correctly. Strategy is the key to any good marketing solution. If you know why you are doing the video, it will have so much more power.
Video marketing puts a face on your business. People buy from people, not from companies. When you use video marketing for your business, you become ‘real’ to your customers. They can see you and relate to you through videos.
Video marketing levels the playing field for all businesses. You now have the same access to the end user that larger companies have.
Watch video: http://youtu.be/pq-dduUBtoc
Videos only work with a powerful strategy. The key to video marketing or any marketing is to have a good strategy and take action on that strategy. It is not enough to just think videos are powerful, you have to use them for the powerhouse that they can be for your business. As Steve said in the video, ‘If you are not using video marketing for your business, you competition probably is.” That means that they are beating you to the markets.
Get out there and make some videos. If you need help making them work for your business and harnessing a powerful video marketing strategy, contact us today.
What questions do you have about video marketing?