by Lyle | Jan 16, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Recommendations are critical on LinkedIn. Other than your headline, photo, and profile summary, recommendations are probably the next most important thing. Look at them like testimonials (real ones) for a service, business, or product. It’s called social proof in the...
by Lyle | Jun 27, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
A lot of LinkedIn users that I see online have great profiles, with a few exceptions. Those exceptions are often the following. They’re weak in endorsements, recommendations, and/or skills. Often all three. It’s like these three are the step children of the various...