by Lyle | Sep 5, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Social proof is one of the big keys to any kind of marketing, on or offline. Businesses have been soliciting testimonials ever since the existence of commerce. On LinkedIn, recommendations are one form of social proof, and they are very, very important. Yet, most...
by Lyle | Jul 25, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
On the surface, it seems that LinkedIn and Facebook are polar opposites. LinkedIn is a professional, work-based app that people use to network and find jobs. You don’t post your pictures from your latest vacation on LinkedIn, as you do on Facebook, and you don’t post...