You have probably been stuck on a busy road because someone had a wreck and they had to block off a couple of lanes of traffic. This is called bottle-necking. All four lanes of traffic have to squeeze together to try to get through one lane of traffic. You know how frustrating that can be. Now imagine that same process in your business.
Your systems are the structures, lanes, that your customers go through. If your systems are weak and they do not work well, then, you will lose customers. We like to tell business owners, “If we bring your 100 new customers this month, are your systems in place to handle 100 new customers?” It would be damage to a business if we helped them grow their customer base without growing their systems to handle that customer base.
Here are the basic systems your business needs to have in place:
Customers (Also known as Marketing)
- Gaining new prospects and leads.
- Converting those leads into customers.
- Customer follow-up plan
- Customer Retention system.
Employees (Also known as Human Resources)
- Hiring employees
- Training employees.
- Firing employees.
Products or Services
- Creating product or fulfilling a service
- Educating about your product.
- Selling your product to prospects.
Money (also known as Finance)
- Billing Customers
- Paying Employees
- Paying bills
Watch the video above (or follow this link). We will get you started thinking about systems and how they work in your business.
As always, if there is any way we can help you, please don’t hesitate to give us a call or contact us online. We love helping businesses grow and your business will not grow if your systems are not in place.