Why Endorsements, Skills, and Recommendations Matter on LinkedIn
A lot of LinkedIn users that I see online have great profiles, with a few exceptions. Those exceptions are often the following. They’re weak in endorsements, recommendations, and/or skills. Often all three. It’s like these three are the step children of the various fields that make up a complete LinkedIn profile. Here’s why you don’t […]
Three Mistakes You’re Making With Your LinkedIn Profile
When it comes to marketing on LinkedIn, the number one most important part of the process is getting your profile right. What I mean by that is the following. 1. You want your profile to be complete. 2. You especially want your profile to pre-sell you! I see a lot of people’s profiles on LinkedIn […]
Doors of Marketing – Experiences from real life
I ran across this ad recently from Dove. Watch it and see how it makes you feel. . . If you are a woman, you are probably thinking about which door you would choose. You have to decide what beautiful means to you. I was amazed at how many people walked through the “Avereage” […]
Engaging Customers with Social Cause and Social Media
I want to share with you a recent campaign by Wendy’s. I think they did a tremendous job of engaging their customers. First let’s look at the campaign. These are the front and back of their cups. They tell the customer that they will send $5 to a charity if the customer makes a heart […]
Is your business website ready for Google Mice?
What is April 21st? Is the sky falling? Nope, it is another skyfall from Google known as the Google Mice Update. Google actually took time to announce their plans for the ‘mice’ update. Google doesn’t normally announce what will affect ranking, but since this roll out was such a different twist on what they usually […]
Check Out What Constitutes Good Keyword Research
Check Out What Constitutes Good Keyword Research Business owners are asking if keywords remain relevant in 2015, and the short answer is, yes. Keywords still form a critical piece in online marketing, no matter the medium, whether for ranking pages on your site or blog, videos, imagery, paid search or elsewhere, keywords are one of the […]
Video Ad Review: Coke-Make It Happy
https://www.youtube.com/watch?v=ibgvkXm9Qkc The Product: Coca-cola How they are Marketing: The Story of Emotion Target: Internet Users; Anyone who has seen the negativity online Quick Run Through: Hate emerges on the internet until a worker spills Coke on a server bank which ‘infects’ the internet with happiness. Ninja Trick: The flashing images of their logo right before ‘happiness’ arrives sets […]
5 SEO Mistakes Even the Pros Make
Business owners online use SEO, search engine optimization, to catch the attention of search engines like Google. Many of them forget the basics and start going after tricks to get their pages seen faster. These tricks don’t last and it makes for quite an ordeal to get them fixed. You want to work on the […]
Shiney Object Syndrome Innoculation
I was infected this week with the Shiney Object Syndrome. I bought a product that looked really good. It was definitely something that I could use. I had actually talked about creating something that this product did with ease. I thought it was a no –brainer. Then, I began to learn this software. Each step […]
Learning from Famous Business Failures
In the video, they go through all the different mistakes that some rather large companies made. Let’s summarize what we can learn from them. If It Ain’t Broke Don’t Fix It: Coke had a great product, so recreating a successful formula damaged their company and the consumer’s perception of them. Heck, the recipe had worked […]