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Check Out What Constitutes Good Keyword Research

Check Out What Constitutes Good Keyword Research

Check Out What Constitutes Good Keyword Research Business owners are asking if keywords remain relevant in 2015, and the short answer is, yes. Keywords still form a critical piece in online marketing, no matter the medium, whether for ranking pages on your site or blog, videos, imagery, paid search or elsewhere, keywords are one of the […]

Video Ad Review: Coke-Make It Happy

Video Ad Review: Coke-Make It Happy

https://www.youtube.com/watch?v=ibgvkXm9Qkc The Product: Coca-cola How they are Marketing: The Story of Emotion Target: Internet Users; Anyone who has seen the negativity online Quick Run Through: Hate emerges on the internet until a worker spills Coke on a server bank which ‘infects’ the internet with happiness. Ninja Trick: The flashing images of their logo right before ‘happiness’ arrives sets […]

5 SEO Mistakes Even the Pros Make

5 SEO Mistakes Even the Pros Make

Business owners online use SEO, search engine optimization, to catch the attention of search engines like Google.  Many of them forget the basics and start going after tricks to get their pages seen faster.  These tricks don’t last and it makes for quite an ordeal to get them fixed. You want to work on the […]

Shiney Object Syndrome Innoculation

I was infected this week with the Shiney Object Syndrome.  I bought a product that looked really good.  It was definitely something that I could use.  I had actually talked about creating something that this product did with ease.  I thought it was a no –brainer. Then, I began to learn this software.  Each step […]

Learning from Famous Business Failures

In the video, they go through all the different mistakes that some rather large companies made.  Let’s summarize what we can learn from them. If It Ain’t Broke Don’t Fix It: Coke had a great product, so recreating a successful formula damaged their company and the consumer’s perception of them.  Heck, the recipe had worked […]

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