by Lyle | Jan 2, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
I’ve spent a lot of time on LinkedIn, both helping others master the platform and building out my own account. I’ve seen a lot of things done wrong and a few things done right. Standing out, branding yourself, positioning yourself (whatever you want to call it) on...
by Lyle | Dec 26, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
LinkedIn connects virtually every serious business person on the planet. There are slightly over seven billion people on planet Earth right now. Over half a billion of them are on LinkedIn. Given the fact that LinkedIn rigorously polices their accounts looking for...
by Lyle | Nov 21, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Even though LinkedIn’s not Facebook, where virtually anything goes, I’m still often amazed at what I see happening on the platform. LinkedIn isn’t the place to forget your manners! It’s a business networking site, plain and simple. Not everything goes as it does on...
by Lyle | Aug 22, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Alright, I’m going to just start out with my own pet peeve so you can see what I’m talking about here. Then I’ll show you some other ways to become really unpopular and annoying on LinkedIn. But to get the ball rolling in the right way, let me just unveil my number...
by Lyle | Jun 20, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
When it comes to marketing on LinkedIn, the number one most important part of the process is getting your profile right. What I mean by that is the following. 1. You want your profile to be complete. 2. You especially want your profile to pre-sell you! I see a lot of...