Ad Strategy: Creative Audience Targeting
The Product: Pantene Hair Care Products How they are Marketing: “Haircast” on the Weather Channel. Target: Ladies 20-30 who want their hair to look nice. Quick Run Through: Women can put in their zip code to see how weather may affect their hair that week. Ninja Trick: This ad is only on the weather channel. They targeted women […]
Trust is your Business Currency: Video
Trust is Business Currency In today’s social economy, trust is one of the most powerful sales tools you can use. Many businesses, fail to leverage this powerful tool that every business has. Here is a check list to see how your business is doing in the trust currency: (Download a printable pdf checklist here.) Social […]
Can I get your people number?
In business, it all comes down to numbers, right? There are things like ROI, COG, break-even point…not to mention everything that has to do with investing and accounting. BUT, I want to get you thinking about your people numbers. Every number you look at represents people. People buy and people work for you. If you […]
How to Optimize Your Social Media
If you really want to stand out in the crowded landscape of social media, you have to make sure to optimize your social media. Optimize comes from the term “search engine optimization.” Basically, you want to ‘optimize’ your page where it is easy for search engines to find them. There are two basic forms of […]
All You Need to Know About Logos
When I was in Art School working on my degree, logos were a big topic of discussion. One of my professors actually designed the logo for the ATM machine. I had never thought about the fact that there was someone’s hard work behind a simple logo for a bank machine. But it was pretty cool […]
Why you need video
Videos are Profit Driven Marketing Many business people ask us why they need video. They think that they should create a commercial, post it on Youtube and then, it supposed to magically work to bring in money. That is a false assumption. Creating an ad will not bring you money by itself. Sure, there may […]
Unexpected Turn: Marketing Strategy Ad Review
The Product: IKEA Stores (Catalog?) How they are Marketing: Twisting a familiar concept Target: Techies, Upper Middle Class, Yuppies Quick Run Through: A worker reveals their new catalog as if it was a new digital tablet. Psychology Behind the Ad: Creating an ad that seems like something else causes an anchor to form in the brain. After […]
It takes Money to Make Money
It Takes Money to Make Money. Expand your Brand through Online Marketing If you want to expand your brand, increase sales, and grow your business fast, then you want to invest money into your digital marketing. Your business should be very visible in the online world. Why? Because your potential customers have moved online. […]
Marketing Strategy: Slice of Life
The Product: Dodge Dart How they are Marketing: Slice of Life Target: Homeowners Quick Run Through: The owner of a new car will not let his neighbor touch his new car. Ninja Trick: Slice of life gives a picture of something most everyone can relate to. In this ad, they are revealing pride as part of being a dodge […]
Marketing Strategy: Trends
The Product: Samsung Galaxy S5 How they are Marketing: A cell phone takes the ice bucket challenge Target: Cell phone users Quick Run Through: A cell phone gets ice water dumped on it in support of ALS.* Ninja Trick: The cell phone uses a charitable cause to demonstrate its ability to withstand water. Subtle Message: Galaxy is […]